I love Kickstarter. It’s become ubiquitous with crowdfunding, creating projects, and growing the creative
It’s led to a golden age of movie, comics, books, and art.
However, most people miss out on the single most important way to use Kickstarter: to build your
audience from scratch.
As a creative there’s a good chance you’ve got a project aching to get out into the world. Either you’re
outlining it, writing it, or finished it. You may have even published it…but if you’re like 99% of people
your project quickly fell on its face through incredibly lackluster sales.
Wouldn’t it be nice if you could release a book and have it go to the top of the charts, pay for itself,
generate income, and build your authority in the process?
It can! Do you know why it doesn’t happen for you? Because you don’t have an audience willing to buy
your book, and the authority to show you make good product.
That’s where Kickstarter can help you. It’s not just a website to beg your friends for money. It can be
strategically implemented to build your audience and give you the most important thing any creator can
have: a list of people that will pay for your content.
How? Here are three very simple ways you can use Kickstarter to build your audience.
1. Determine who you know that will pay for your product.
Your current Facebook friends, twitter followers, and even work contacts are your first step
toward building an audience. You need to determine which one of those will PAY for your
content, because it won’t be all of them.
2. Find new audiences through Kickstarter discover tool.
Kickstarter is the only platform where its audience looks for new content en masse. There are
trickles in other platforms, but Kickstarter really trained their audience to look for other cool
projects. So new people will find your project through the campaign.
3. Build authority by demonstrating success.
Everybody knows and trust Kickstarter, and by having a successful project you immediately build
credibility with your audience and your new audience. Unlike Amazon or any other publishing
platform, people can see your success in exact figures, and people know how hard it is to have a
BONUS: At the end of the campaign you get a list of buyers interested in your product and
willing to buy from you again!
So many creators are looking for a way to break out from the thousands of other projects on Amazon or
other platforms, and Kickstarter is a great way to find your audience, build your audience, and
communicate with your audience, even if you don’t have one person on your mailing list right now.
Hope that helps. Head over to www.freekickstartercourse.com to get a head start on your career.