Quality interactions at scale

It’s not about the quantity of the people in your network, it’s about the quality.

Ok, so this isn’t entirely true. The quantity does matter. However, what really matters is how often you interact with the people in your audience. A huge audience is nothing if you can’t reach out to them and make a connection.

So often people get big lists from my marketing and don’t send emails for weeks after, and then when they do it’s sporadic at best. That’s not helpful for building a connection with your audience. You need to show up consistently, and in more ways than just “buy this from me”.

If you can manage interaction at scale, that’s when you can build a thriving career. There are plenty of ways to interact at scale, from mailing lists to podcasts to blogs, but the key is that you still have to make it feel intimate with each person that interacts with you. Otherwise, people will tune out. Anybody can have a blog, but your goal is to have a blog that makes every person feel like you’re talking directly to them, even if you have thousands of people reading it.

It’s not hard to interact with a couple of people, but it is hard to interact with thousands and still make them feel special.