Showing up often

The more often your work is seen by somebody, the more likely they are to become a fan.

This is why I am so adamant about a weekly newsletter and doing as much marketing as possible. It was the impetus behind doing 40 shows a year so that I could always be in the mind of my potential fans. There are multiple brands that I have fallen in love with just because I kept seeing their ads all the time until I finally tried them.

In order to do this, you need to have a decently high price point for your products, and high-profit margins, but if you can sustain it, then the more often you can be in the mind of your fan, the more likely they are to buy.

Part of the game is trying to figure out how to keep popping up in the mind of your customer over and over while expanding your reach and remaining profitable in the meantime.