One last job. Then she’ll retire. But this job just might kill her. Isn’t that always the way?
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A big part of success is bringing new people into your ecosystem. You shouldn’t be searching for any person, though. I’m talking about bringing in new, qualified, interested people who are very likely to enjoy the products and services you offer.
For me, I am always working to get new people onto my mailing list. For other creators, it might be a social media page, or following their blog. I am a huge fan of a mailing list, because when somebody joins your list, you then own the lead and can automate the process of turning them into a fan.
However, if you set this up in many ways. The key part is that you need to always be finding new people to join your ecosystem. The more people who know about you, the more people can like you, and then trust you, and then buy from you.
Many people think they are doing this well, but they are not scaling up nearly quick enough to have the kind of success that want to achieve. Between January 1 and February 8, I added over 9,000 new leads into my database.
That’s over 9,000 qualified people who are highly likely to enjoy what I offer, who I was able to send through my sales funnel and indoctrinate into why they should become a fan of my work.
Most of those people will fall off and never become a fan, but I hope to convert 10-20% of them into buyers over time. If I can do that, then that brings 90-180 new buyers into my world. The more people I find, the more fans I convert.
In 2018, I added over 40,000 leads that remained in my database going into 2019, and over 80,000 overall. In December of last year, I cut over 40,000 people from my mailing list that weren’t engaging anymore.
I am always looking for new leads, qualified leads, who will like my work. I spend a LOT of time finding new people and bringing them into my ecosystem. I have a process for turning those leads into fans and those fans into customers which has been systematized over the years.
How much time do you spend on it? How many people have you brought into your ecosystem this year? Do you have a process for turning those leads into customers? If not, then maybe that’s why you’re not having the success you desire.
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We value your privacy and would never spam you. We will send you relevant offers and add you to our mailing list, though.