Buy-in

One of my key goals is to get somebody to follow me on as many places as possible. Every time they opt-in to hear from me, they are buying into my brand. Buy-in does not necessarily mean buying a product. It means they have built trust in your brand and are much more likely to buy from you in the future. Buy-in now means buying from you later.

Thus, my goal is to get as many buy-ins from a potential customer as possible, as often as possible.

If I can get somebody to download an ebook, for instance, they are much more likely to buy than just joining my list and doing nothing except receiving my emails. If I can get them to join a giveaway, or follow me on Facebook, I know they are even more likely to buy from me, because they are engaged.

The more times they choose to engage with my brand, the better a customer they are in the end.

This is not always true. Sometimes a customer never engages and still buys every time I offer something. However, that happens far less often than somebody who chooses to engage with me more often.

I’m not judging them based on the immediacy of how they buy. I care much more about how committed they are to buy every time I release a product. Every time they opt-in to hear from me, it’s a little commitment that they like and trust my brand, and people who trust me are exponentially more likely to buy from me.

Will they buy everything? No, because some things won’t fit their needs. I write fantasy and science fiction books and novels, along with sell courses and marketing services. Some people do want all of those things, but most people are only interested in a segment of my offerings, and the more engaged they are, the more likely they are to buy anything that comes along which suits them.

If you’re looking for your best buyers, they will likely be the ones who follow you everywhere and join every promotion you offer. When you have that kind of buy-in from customers, then it’s just a matter of scaling it.